Rahua Archives - j. bellezza
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Our story begins deep in the Amazon rainforest thousands of years ago where the women of the Quechua-Shuar tribe discovered the beautifying properties of Rahua oil. The oil’s fortifying and shine-inducing effect on hair and nourishing and lasting glow on skin, quickly elevated it to an honored ingredient that has solidified its place in Amazonian beauty rituals for centuries.

In the 1990’s the women of the Quecha-Shuar tribe revealed this ancient beauty practice to renowned New York City hairstylist, colorist and advocate for the conservation of the Amazon, Fabian Lliguin, a native Ecuadorian of Quechua descent.

Today, Fabian and his wife and partner, Anna Ayers, have created Amazon Beauty® to transport you to a place un-changed, un-touched and unveil its abundance of restorative ingredients that will reconnect you to Mother Nature.
All Rahua® products are vegan, organic, sulfate-free, paraben-free, gluten-free, cruelty-free and support indigenous economies. Amazon Beauty® is dedicated to the preservation of the Amazon rainforest and the indigenous people that live there. In the process of bringing the Amazon’s greatest products to you, Amazon Beauty® Inc. has committed itself to building sustainable communities and creating learning centers within the Amazon rainforest.

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